10.07.2025 - Fundraising-Journal: Editierte RSS-Feeds zu Fundraising-Themen
27.08.09, 10:14 - Alan Sharpe
A Back Test is a mailing designed to reproduce, and therefore confirm, the results of a recent direct mail test. Also called a retest or confirming test. Usually run when the results of a test fall within an acceptable range but do not give the mailer enough confidence to roll-out to the entire list. See more [...]
Bookmark and Share
zu deutsch: