Our European neighbours appear to be doing well with cash giving. Tony Elischer asks if we should be seeing it in a new light ... Most charities have quickly moved to address the stewardship of their existing donors and so do their best to prevent or halt attrition. But the key crisis that is now dawning is the real inability to persuade new donors to support the charity on a committed basis through an automated payment; who wants to add another direct debit to their account when consumers are managing more cautiously, not knowing what is around the corner?