Your donors expect something from your donor newsletter that they don’t expect from their daily newspaper or cable news show. Yes, your supporters read your newsletter and the newspaper to discover what’s new, what’s going on, what’s current. They read to be better informed, to understand the issues better. But your donors have one question [...]

Der Spendenbrief ist ein wichtiger Teil im Fundraising. Aber über Erfolg oder Misserfolg einer Spendenaktion ist das gesamte Mailing-Paket entscheidend.

How long should your direct mail fundraising letter be? One page? Two pages? Six pages? If your charity is typical, over the years youve had board members and executive directors whove never allowed your organization to mail long letters. Visit their gravesites and their tombstones bear the same epitaph: Donors wont read long letters. But [...]

When considering whether to adopt a new technology, nonprofits must consider the fit with their mission and key stakeholders, and should be ready to measure and evaluate the technology’s performance.

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"Volunteers are extremely important in fundraising today," said Robert Wombwell, a faculty member and leader of Educators in Philanthropy, "especially given the focus at many nonprofits on reducing personnel expenses. ...

"Friendraising statt Fundraising" war für mich die zentrale Aussage. Neben den "üblichen Verdächtigen" - Sessions zu Social Media, Online-Fundraising, Facebook-Nutzung etc. - kam auch immer wieder das Thema durch, was gutes Fundraising ...