While a strategic plan is the roadmap to help a nonprofit reach its destination, marketing is the vehicle that helps it get there.

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When you raise funds, you're selling a "warm glow." Fulfillment of a religious or social obligation. A sense of significance. The most tangible thing you have to offer is a tax break, which most donors actually don't care about very...

A Back Test is a mailing designed to reproduce, and therefore confirm, the results of a recent direct mail test. Also called a retest or confirming test. Usually run when the results of a test fall within an acceptable range but do not give the mailer enough confidence to roll-out to the entire list. See more [...]

Too many people think writers and designers can work wonders in a vacuum: Just tell them to make something good, and they will. As with many other things, with creative professionals, it's garbage in, garbage out. Here's help from an...

Multi-channel marketing is the new buzz, but what part of it is relevant for your nonprofit?s size and budget?

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The more you know about your lapsed donors ? their characteristics, interests and relationships to your organization ? the better prepared you are to recapture these donors or, more importantly, prevent them from lapsing in the first...

A nonprofit must embed a gut feeling into its audience, thereby differentiating the organization from its competition.

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